We pride ourselves on supplying quality, value for money products backed by
a professional team providing a quality service to all of our customers.


In the realm of ideas everything depends on enthusiasm… in the real world all rests on perseverance.

Responsibility finds a way. Irresponsibility makes excuses.

You have to balance your passions, not your time.

The courage to adapt is a gift. The ability to adapt is a skill. The willingness to adapt is a choice.

Without training, they lacked knowledge. Without knowledge, they lacked confidence. Without confidence, they lacked victory.

Cooperation is always more powerful than competition.

Image is what people think we are; integrity is what we really are.

Honesty is the fastest way to avoid turning a mistake into a failure.

In differentiation, not in uniformity, lies the path of progress.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.


Manufacture and pack, innovative design for purpose products that ultimately save our customers time and money. We constantly improve the functionality of products and processes to sustain our guaranteed promise of quality and value. We strive to ensure our operations are community and environmentally sensitive and sustainable by adopting and strengthening our business values and principles into the future. We choose to gratefully respect the purchase of every Powafix product.


Be the best at building an exceptional brand of service, value and quality.


The Powafix company vision is to consistently improve on the trust in our brand, the quality of our products, how we serve our customers and the value our products bring to their lives.

Founded by the Cole family in the South African city of Durban in 1988, Powafix is now available throughout southern Africa.
We have steadily built a solid reputation as a leading supplier to the retail paint and building sector and pride ourselves in supplying quality,
value for money products backed by exceptional service. Our nation wide manufacturing depots and branch network enables us to effectively
service our customer needs.

Our commitment to innovation, continuous improvement and brand evolution challenges us to constantly look for ways to better align ourselves
to changing expectations and market trends. This includes expanding our range with easy to use, design for purpose and cost effective
products that live up to our brand promise of being “More than just a product”.


  • Align the business with ISO 9001:2008 systems.

  • Achieving ISO implementation by internal auditing, Management reviews, Preventative & Corrective actions.

  • Continual quality improvement culture by – “getting this right the first time”.

  • Exceeding customer expectations while maintaining the company’s profitability.

  • Developing the Powafix team through training that improves their expertise, professionalism and integrity.

  • Continually improve products and ranges, aligned with market research, through innovation and investment.

  • Comply with all relevant legal, statutory and safety requirements.

  • Respect for the environment in both our manufacturing activities and products.

  • Select and measure suppliers that are aligned with our quality policy.


With over 30 years of experience in manufacturing paint and associated products- Powafix is a trusted South African brand and one of the leading suppliers to the building industry.

Powafix manufactures and supplies product ranges such as  paint thinners; cleaners and removers; multipurpose chemicals; plasters and fillers; paint accessories; primers and sealers; timber treatment products; waterproofing products; skimmers, paints and enamels to the retail paint, building and allied trades throughout Southern Africa.

It all began at very small premises near the old Congella Power Station in Durban, KwaZulu-Natal in 1985 trading as Powermotion Products- founded by Brian and Penny Cole.

Powermotion Products was originally established and founded to manufacture the machinery to produce Crack Fillers and Sugar Soap but this soon changed when Brian and Penny Cole seized an opportunity that would change the business forever.

In 1986, Brian Cole started manufacturing and contract packing Interior and Exterior Crack Filler as well as Sugar Soap for a big South African brand, at that time.

With just a year into the contract Brian Cole decided to launch their own brand of Crack Filler. Not long after that, Brian started looking at the prospect of branching out into manufacturing other products to be supplied to paint retail outlets in Durban and the province of Natal.

In 1987, Brian Cole started assembling a Putty mixing machine and soon after became the leading Glazing Putty supplier in the country.

In 1988, Powermotion Products outgrew itself. There was a need for stronger brand focus and a name- out of which Powafix was born.

This was followed by the supply of Mineral Turpentine, Lacquer Thinners, Paraffin, Oxides and Creosote, under the Powafix brand, and Paint Coatings, under an additional brand name created known as Climashield.

Today Gareth Cole (CEO) and Vega van Mourik (CFO) are at the helm of Powafix (PTY) Ltd, with branches and agents established in nearly every Province and its products can be found in almost every hardware store or paint retail outlet in South Africa- even extending into many parts of Africa.

Powafix has a great wealth of experience behind its products as well as an established trust in the brand however, we aim to continually improve by asking- “ how can we make the lives of our customers and consumers easier, providing a more advanced product at a higher quality and backed with a remarkable service”?

If you have visited our ISO9001 certified factory, in Durban (Head Office) you may have been pleasantly surprised to see that ironically, having been established from a company that built machinery, Powafix aims to create jobs by limiting the implementation of machinery where people are able to provide a better finished product, in so doing we also aim to advance the lives of our employees.

At Powafix we are proud of the value we place on people- people within Powafix, people as customers, people as consumers and people within our communities- building stronger relationships with these irreplaceable people to positively influence our shared tomorrow.

Below is just one of our many empowerment stories:
Fundiswa Magudu joined Powafix in 2007. Fundi started as a solvent packer and filler in the Johannesburg Branch and is now an Assistant Production and Replenishment Controller.

“I just want to thank my Powafix family, and especially those who were patient with me in creating the person that I am now. The challenges I experienced to get me where I am today have just made me stronger and stronger. I am glad to be a part of growing our Powafix Johannesburg branch. Powafix has played a big role in my growth by allowing and believing in me and also by giving me a chance to learn”- says Fundiswa Magudu.


Powafix Journey