We pride ourselves on supplying quality, value for money products backed by
a professional team providing a quality service to all of our customers.


  • We drive excellence and continuous improvement with passionate open-minded leadership

  • We put Powafix principles at the centre of our relationships

  • There are no successful entrepreneurial brands on easy street

  • We pursue success with enthusiasm, tenacity and positivity

  • Do it once, do it right, do it now

  • Deliver our best and hold ourselves accountable for the results

  • Our 3 rules of success simplicity, simplicity and simplicity


Manufacture innovative design for purpose products and deliver consistent value and quality to our customers. We strive to find solutions that ultimately save our customers time and money. Our operations must be community and environmentally sensitive and sustainable by adopting and strengthening our business values and principles into the future. We choose to gratefully respect the purchase of every Powafix product.


Be the best at building an exceptional brand of service, value and quality.



The Powafix company vision is to consistently improve on the trust in our brand, the quality of our products, how we serve our customers and the value our products bring to their lives.

Founded by the Cole family in the South African city of Durban in 1988, Powafix is now available throughout southern Africa.
We have steadily built a solid reputation as a leading supplier to the retail paint and building sector and pride ourselves in supplying quality,
value for money products backed by exceptional service. Our nation wide manufacturing depots and branch network enables us to effectively
service our customer needs.

Our commitment to innovation, continuous improvement and brand evolution challenges us to constantly look for ways to better align ourselves
to changing expectations and market trends. This includes expanding our range with easy to use, design for purpose and cost effective
products that live up to our brand promise of being “More than just a product”.


  • Align the business with ISO 9001:2008 systems.

  • Achieving ISO implementation by internal auditing, Management reviews, Preventative & Corrective actions.

  • Continual quality improvement culture by – “getting this right the first time”.

  • Exceeding customer expectations while maintaining the company’s profitability.

  • Developing the Powafix team through training that improves their expertise, professionalism and integrity.

  • Continually improve products and ranges, aligned with market research, through innovation and investment.

  • Comply with all relevant legal, statutory and safety requirements.

  • Respect for the environment in both our manufacturing activities and products.

  • Select and measure suppliers that are aligned with our quality policy.

Below is just one of our many empowerment stories:
Fundiswa Magudu joined Powafix in 2007. Fundi started as a solvent packer and filler in the Johannesburg Branch and is now an Assistant Production and Replenishment Controller.

“I just want to thank my Powafix family, and especially those who were patient with me in creating the person that I am now. The challenges I experienced to get me where I am today have just made me stronger and stronger. I am glad to be a part of growing our Powafix Johannesburg branch. Powafix has played a big role in my growth by allowing and believing in me and also by giving me a chance to learn”- says Fundiswa Magudu.


Powafix Journey